Snigdha Sen

About Snigdha Sen

Posts by Snigdha Sen:

September 18, 2025

UpendNow Partners with Vital Start Health to Launch New Brand Video

Snigdha Sen News & Announcements AgenticAI, AIinHealthcare, AIStorytelling, BrandStorytelling, brandvideo, CreativeTech, DigitalWellness, GenerativeAI, HealthTechInnovation, MentalHealthTech, PregnancySupportStartup, UpendNow, Video production agency, video strategy, VitalStartHealth, VRforGood

We’re excited to announce the release of a new brand video we created for Vital Start Health — a company redefining how new parents access support, empathy, and resources at one of life’s most transformative stages.

“This brand video is a perfect example of what happens when technology meets purpose — creativity becomes a force for real human impact,” said UpendNow Founder and CEO, Archita Mandal.

At UpendNow, we believe powerful stories deserve to be told with clarity and purpose. Vital Start Health’s mission — supporting parents through innovative digital wellness solutions — resonates deeply with our own values of using technology to make a human difference. The challenge was not only to communicate the what of their platform but also the why: the profound impact early parental support can have on families, communities, and healthcare outcomes.

Using our AI-powered creative workflows, we streamlined the production pipeline to deliver a high-quality video that feels both empathetic and forward-looking. From concept to final cut, our goal was to:

Highlight Vital Start Health’s innovative digital wellness solutions
Showcase the human-centered design behind their approach
Ensure the video speaks directly to parents, partners, and healthcare innovators

By blending creativity with intelligent automation, we helped bring Vital Start Health’s vision to the screen without compromising authenticity.

“Vital Start’s vision is to empower families with our innovative, compassionate behavioral health care combining resilience and education. UpendNow helped us translate that into a powerful story,” said Kirthika Parmeswaran, CEO & Founder of Vital Start Health.

This video marks just the beginning of our strategic video partnership. As both companies continue to grow, we see enormous potential in combining UpendNow’s AI-driven creative capabilities with Vital Start Health’s mission-driven innovation to craft stories that inspire change at scale.

About Us: UpendNow brings to the table extensive expertise in video, filmmaking, technology, and media. We understand the intricacies of video production, allowing our partners to cut out the busy work and focus on their core objectives – bringing their story to life and accelerating growth. Our approach utilizes agentic AI to streamline the entire journey from initial ideas to achieving a strong ROI.

If you are a business with a marketing budget and are looking for on-point brand positioning ads and videos, produced faster and without wasteful spending, then UpendNow is your ideal partner.

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June 21, 2025

UpendNow Powers EIVIE’s Wildfire Response & Aviation Tech with Video

Snigdha Sen News & Announcements AgenticAI, AIForBusiness, AIinVideo, AIPartnership, AIProduction, BrandPositioning, DigitalVideo, EIVIE, EthicalAI, Innovation, MarketingROI, MarketingStrategy, Robotics, TechPartnership, UpendNow, VideoProduction, WildfireManagement

UpendNow is delighted to announce a strategic video partnership with drone EIVIE! This collaboration represents a significant leap in our mission to empower businesses with the transformative power of video, harnessing cutting-edge AI responsibly.

UpendNow is an AI production company deeply committed to ethical AI. We understand the immense reach and influence of digital videos, which engage over 3 billion people daily. More than that, we recognize video’s vital role in sharing the stories behind groundbreaking products designed to solve our most pressing global challenges. While artificial intelligence is revolutionizing digital production and consumption, UpendNow is keenly aware of the need to manage associated risks to ensure these technological advancements deliver their full potential.

This commitment to responsible innovation is why we’re so excited to partner with EIVIE, a California-based company setting new standards in wildfire management. As wildfires become increasingly widespread, frequent, and intense, EIVIE is pioneering robotics and aviation technology designed to protect lives and preserve nature by detecting and responding to fires faster than ever.

“For UpendNow, this collaboration with EIVIE goes to the heart of why we built this company,” says UpendNow founder and CEO, Archita Mandal. We recognize the profound influence of video in today’s world, and with EIVIE addressing a crisis as critical as wildfires, it’s paramount that their innovations are communicated effectively and responsibly. Our expertise in video, filmmaking, and agentic AI will ensure EIVIE’s life-saving technology gets the visual voice it deserves, accelerating their mission and amplifying their impact.”

UpendNow brings extensive expertise in video, filmmaking, technology, and media. We understand the intricacies of video production, allowing our partners to cut through the busy work and focus on their core objectives: bringing their mission to life and accelerating growth. Our approach utilizes agentic AI to streamline the entire journey, from initial ideas to achieving a strong return on investment (ROI).

“Partnering with UpendNow has been a game-changer for EIVIE,” says Damjan Zabovnik, founder and CEO of EIVIE. “Their AI-powered video creation platform has transformed how we approach professional video ad creation. What used to take weeks now happens in days, without compromising on quality or authenticity. The team’s innovative approach to merging AI with creative storytelling perfectly complements our vision. We’re delighted to be working with a company that’s truly revolutionizing the video production landscape.”

If your business has a marketing budget and you are looking for on-point brand positioning ads and videos, produced faster and without wasteful spending, then UpendNow is your ideal partner.

Ready to explore the power of AI-driven video for your business? Write to us at [email protected]. We look forward to helping you UpendNow!

April 29, 2025

UpendNow Drives Innovation in Digital Wellness through Video

Snigdha Sen News & Announcements AgenticAI, AIinHealthcare, AIStorytelling, BrandStorytelling, CreativeTech, DigitalWellness, GenerativeAI, HealthTechInnovation, MentalHealthTech, PregnancySupport, StartupPartnership, UpendNow, VideoProduction, VitalStartHealth, VRforGood

We are thrilled to announce a strategic video partnership between UpendNow and Vital Start Health! This collaboration marks an exciting step forward in our mission to empower businesses with the transformative power of video, leveraging the latest advancements in artificial intelligence, all while maintaining a strong ethical compass.