AIinFilm

May 5, 2026

Are You Ready For Cannes Lions?

Snigdha Sen News & Announcements AI Filmmaking, AI filmmaking software, AI Video Advertising Platform, AIinFilm, AIinVideo, AIStorytelling, BrandStorytelling, Cannes Lions 2027, Creative AI for Ads B2B Video Marketing Campaigns, CreativeTech, Digital Ad Creation Tools, Film Production Workflow AI, Generative AI in Marketing, Startup Advertising Strategy, UpendNow

One company is going to Cannes Lions next year — on us.

🚀 We’re paying for the entry fees, category strategy, and submission materials. Sponsored, end-to-end.

Here’s how to be that company.

Yes, that Cannes. The Oscars of Advertising. Most founders never enter — entry fees alone run $800+ per category, and the process is its own labyrinth. We’re removing that barrier for one company.

Here’s the deal: use UpendNow to ideate, design, and create your next digital ad — and submit the finished video.

Whether you ship it as a fully AI-generated ad or use our output (storyboards, shot lists, visual frames) to walk onto a real film set production-ready — that’s up to you. We just want to see the final cut.

Open to founders, marketing leads, and agency owners across every sector — DTC, B2B SaaS, healthcare, fintech, cybersecurity, consumer brands, creative shops. Funded or bootstrapped, doesn’t matter. If you have a real ad budget and a real campaign coming, this is for you.

The winner gets:

🏆 A fully sponsored Cannes Lions 2027 submission — entry fees, category strategy, and submission materials, all paid for and managed by us

+ 3 months of UpendNow free!

Why Cannes Lions matters: it’s the most prestigious creative award in advertising. A shortlist or win earns press, opens enterprise doors, and helps you recruit top creative talent. Cannes also has dedicated lanes for B2B SaaS, healthcare, fintech, and cybersecurity — sectors that are historically underrepresented, which means strong work stands out faster than in saturated consumer categories. If you’ve ever thought “Cannes isn’t for companies like ours” — that’s exactly why it should be.

Submission specs:

Finished ad: 30 seconds to 3 minutes (sweet spot is 30–90 seconds)
Must be a real campaign your company will actually run
Cannes Lions does not accept spec work — the winning ad must be a real campaign your company publicly releases. Paid distribution on platforms like LinkedIn, YouTube, Meta, or CTV gives the strongest shot at a shortlist, but owned-channel releases with real reach also qualify.
Delivered as a downloadable MP4, 1080p or higher

The details:

Open to companies running real ad campaigns — VC-funded or bootstrapped, doesn’t matter
First 50 applicants get contest entry
Finished video due June 15
Judged on creative craft, brand clarity, and how well the ad lands
Winner announced June 30

How credits work: Approved entrants receive enough credits to ideate, build, and render a full ad submission — up to 1 minute of finished video. Need more? Additional credits are available at standard pricing.

Credits unlock only after you complete the application form and sign up. Finish both steps to get started.

Whatever you build is yours — run it as a real campaign.

Stop writing prompts. Start directing stories.

Apply here, NOW!
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February 4, 2026

UpendNow Joins Content Authenticity Initiative to Champion Transparency

Snigdha Sen News & Announcements AIinFilm, AIinVideo, CreativeTech, EthicalAI, human-centric AI, human-in-the-loop, solt, visual storytelling

We’re excited to share a major milestone: UpendNow is now an official member of the Content Authenticity Initiative (CAI), a leading cross-industry coalition advancing trust, transparency, and provenance for digital content.

In today’s media landscape — where generative tools and creative workflows grow ever more powerful — ensuring that audiences can trust what they see and understand how it was created is no longer optional. The CAI, and the open standards it promotes, are foundational to how creators, publishers, and platforms can embed verifiable authenticity into their work.

“As media ecosystems evolve, UpendNow stands for clarity, accountability, and creative integrity. Aligning with the CAI helps us move beyond efficiency — toward a future where the origin, intent, and lineage of every piece of content is respected and understood,” says UpendNow founder and CEO, Archita Mandal.

The Content Authenticity Initiative brings together creators, technologists, media platforms, and innovators around a shared vision: to make digital content more transparent and traceable. At the heart of this effort are Content Credentials— tamper-evident metadata that provide a history of how an image, video, or other digital asset was created and edited, akin to a “nutrition label” for media.

This kind of provenance isn’t just technical metadata — it’s meaningful context that helps combat misinformation, protect creative rights, and strengthen trust between creators and audiences.

UpendNow’s decision to join the CAI reflects our belief that authentic narratives deserve authentic safeguards — especially as AI-assisted tools become more woven into every stage of creative production.
At UpendNow, we’ve always believed that great creative tools serve the human imagination, not replace it. This ethos naturally extends to how we think about media trust and verification. Being part of the CAI means standing with a community that prioritizes creator agency and attribution, meaningful transparency, and responsible technology adoption.

About UpendNow

UpendNow is an AI-led orchestration suite for creative storytelling. We are focused on streamlining video and film workflows to make high-quality production accessible and efficient. Designed for filmmakers, studios, brands, and creative teams, UpendNow focuses on preserving creative intent while simplifying complex production workflows.

UpendNow’s flagship creative operating system, SOLT, is purpose-built to optimize live production visual storytelling workflows with AI assets and efficiency through an intuitive, unified workspace. Firmly guided by human creative direction, SOLT orchestrates research, scripting, story development, video asset creation, and production documents — all while keeping authenticity, attribution, and creative control at the center of the hybrid filmmaking process.

If you are a business with a marketing budget and are looking for on-point brand positioning ads and videos, produced faster and without wasteful spending, then UpendNow is your visual storytelling partner.