About Founder’s Note

I am Archita Mandal, founder of UpendNow. I am a techie with a passion for storytelling.

I started UpendNow because I have grappled with the inefficiencies of audio-visual storytelling and I know how technology, especially AI, can ease the process of creating videos and ads for businesses and creatives. 

Creative AI tools have flooded the market and, if used right, can significantly reduce costs of production and hasten time-to-market. So the question is no longer about whether we have the capability to increase efficiency. The challenge now is how to optimally use this capability to improve workflow designs. It’s about how human ingenuity can use these tools to create magic. 

The global market for Gen AI in video creation is estimated to reach US $ 2.32 billion by 2033.

You cannot create a world-class video with a click of a button; many tactical and strategic decisions go into delivering a video or an ad that will get you the results you are chasing. As we witness AI usher in a paradigm shift in how we work, UpendNow’s mission is to harness the power of this new transformative technology to make video production seamless. 

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Stay tuned! We will be back with more. Until then, follow me on LinkedIn and UpendNow for updates.